SMS marketing is one of the most efficient strategies for attracting and retaining customers, considered the best in terms of cost-benefit. The development of SMS Marketing in UAE campaigns is a vast field to be explored by national companies. People's relationship with their cell phones is changing the way brands advertise their services.
However, most SMS marketing actions are carried out by multinationals, which shows the power of lead generation in this simple and functional tool. This communication channel is especially essential for small and medium-sized companies, which need to work on their brand in the market, but do not have voluminous resources to do so. It is why you must hire a professional SMS Marketing Company in UAE at affordable prices.
So, if you want to successfully incorporate SMS marketing to your digital campaigns to generate more sales, check out the following SMS Marketing Ideas in 2020.
Have A Periodicity In Sending Messages
Do not forget that many others will also use SMS Marketing in UAE and wage a rivalry for your customer's attention. Thus, being timely is everything in this communication channel. A practical example is to send a message to the customer after purchasing a product, inviting him to provide his opinion on what has been obtained. You must let the customers know that you care for them, even after a successful purchase.
Send messages that encourage action.
It is one of the most effective SMS Marketing Ideas in 2020. This strategy usually has better and more effective returns than texts that do not link the client to any type of action. Setting an expiration date is a tactic known as a "scarcity trigger". Something like "access the website until 3/15, answer the questionnaire and get an exclusive gift" has higher reach power than the average messages in time.
Focus on brevity, clarity, and objectivity
Remember that people will read your messages on the move, which means that the degree of attention can be restricted. Therefore, it is essential to send short and direct commands that stimulate the action of your audience. The advantage of hiring the best SMS Marketing Company in UAE is that they know each detail and plan the campaign according to your need to get maximum customer attention.
Segment the audience
A specific and in-depth segmentation and development of niche markets will ensure that each recipient of your SMS advertising campaigns receives proper content. Plunging all audiences into a single group will have no return. The SMS Marketing Company in UAE plans your SMS marketing strategy, checks your target, and creates actions to reach it. Thus, you will reduce expenses and be more efficient in your communication.
Offer discount coupons
An excellent way to use Best SMS Marketing in Dubai to interact with your brand customers is to offer discount coupons. Use the channel to send unique promotional codes to loyal customers, who just made a purchase. By submitting the cards by SMS, you guarantee that the consumer will receive the gift and increase the chances that he will buy again with your company.