6 Tips For SMS Marketing Success in 2021

SMS message marketing has become a truly popular communication channel. If you can use it properly, SMS marketing allows precise targeting and can be an effective tool to reach an elusive and lucrative demographic: both the younger and older generation.90% of mobile phones are SMS-capable. Moreover, the open rate of text promotions is almost 98% in addition, 8% of all texts are read within three minutes of being received.

To get the advantages of SMS marketing, you have to be very particular about where these messages are going and how often you send them to potential customers. With care and precision, SMS marketing can bring potential growth to your business.

Take a glance at the six best Tips for SMS Marketing Success, profoundly used by the best SMS Marketing Company in Dubai

Tips One: Be Clear And Precise

The content of your messages needs to be clear and to the point.

The phone company will break up a message over 160 characters into multiple texts; it could cause various problems, including making the entire message undeliverable and incurring surplus fees for the business owner.

Pro tips: Make sure you include a call to action (CTA) to let the readers know what is expected and what steps they need to follow.

Contact numbers or URLs are great examples of effective CTAs. Be creative to make the texts stand out as all online companies use SMS marketing extensively.

Tips two: Timing is Crucial

You don't want to send messages too early or late in the day, but you need to ensure that you are providing your customers adequate time to respond to your messages.

No one wants to get a coupon after they made a purchase. Therefore, consider writing the message in advance then sending it later.

Try not to annoy your customers with repeated and continuous texts.

Also, be sure to maintain the frequency of your message. You don't want to overload the consumers with messages, so they get annoyed and starts to ignore, or worse, delete them upon receipt.

Pro tips: It is best to send a single text per week, some even as little as once every two weeks, and get quite a few bites.

Tips Three: Avoid Repeating The Same Content

Always ensure you're updating your messages regularly. Unlike other marketing tricks where you can send the same message twice (social networks primarily), you should never send someone the same text message twice. Change things up to keep it interesting.

Pro tips: Avoid repeating the same text to the same customer.

It's also important to deliver better deals through SMS Marketing Services, which is different from other promotions you're conducting.

Tips Four: Reaching The Correct Audience Base

SMS would not be a successful marketing policy if you didn't have anyone to receive your message. However, you can send text messages to the customers who have opted to receive them.

The best thing you can do is provide your customers the choice to receive your message by asking them about a subscription process online.

Pro tips: Be sure that you provide them exactly the information they expect from your message.

In the end, ask permission will help to ensure that your messages are going to people interested and not annoyed.

Also Read: - WHY IS BULK SMS MARKETING STRATEGY BEST FOR SMALL BUSINESS BRANDS?

Tips Five: Allow Subscribers To Opt-Out

By legal terms, you have to let people know how they can stop receiving your message, and this will only become more important with the introduction of GDPR next year.

It's also very important to monitor and analyze all of your outcomes to ensure you're sending the most relevant information to a relevant audience.

Pro tips: In most cases, you can just put the direction in your message. Like "text STOP to opt-out," these clear instructions can do well.

Keep an eye on the metrics such as open rates, click-through rates, conversions, number of subscribers, and those who choose to opt-out of the service.

Tips Six: Consider Checking Database

Users often change their mobile phone numbers, so you must regularly check to make sure you're sending your messages to the right people. If your database is running low on contact, make sure you're advertising SMS on promotional materials, both online and in print.

Pro tips: make sure you're advertising SMS on any promotional material.

Company newsletters or flyers should be includes in Short Code SMS Service. Send them out through email, print them on business cards, and don't be afraid to mention them verbally to consumers in-store, for example.

Final Say

If your business requires a practical, easily-implemented solution to connect directly with a highly receptive audience, you couldn't do much better than sending an SMS!

Get experts help from an SMS Marketing Company in UAE to make your SMS marketing more appealing?