Like social networks, newsletters and e-mail, the SMS marketing campaign has become an essential mode of communication in the context of customer relations.A growing number of companies are using SMS to direct prospects and customers to their offers, promotional or not. However, this communication tool is only useful if used wisely and correctly. Some mistakes should, therefore, be avoided. Here is a list of SMS Marketing Mistakes not to make to optimize your next Bulk SMS Marketing Campaign.
The First of SMS Marketing Mistakes Forget The CTA (Call to action)
Many companies forget to include a specific Call to Action in the content of messages sent to prospects during their SMS marketing campaigns. However, the CTA is an essential element for triggering an action on the part of the customer and for making the latter understands the reason why the SMS was sent to him. Otherwise, the company will fail to take advantage of its campaign. Mentioning an offer's validity period or expiration date is also a great way to get customers to react quickly. The SMS Marketing Company In UAE points these out and finds the right solutions now.
Send Too Many Messages.
The SMS Marketing Company In UAE also points this out. Sending SMS daily can tire customers and lead them to unsubscribe from the company list. Also, we must not make the mistake of abusing this communication channel. Sending too many messages to customers could end up annoying them, and the campaign would be unproductive. The company should keep in mind that if customers have provided their phone number, it is a mark of trust because they believe that this number will only be used for good.
Send Text Messages
Experience shows that simple and concise messages generate a better reaction from prospects. To be impactful, an SMS should be no longer than 160 characters and include words that encourage the recipient to read the message to the end and take action, for example, sale, unique opportunity, promotion, freebies, etc. Customers are paying more attention to text messages announcing a promotion that immediately saves them money, to messages offering a benefit for a specific period and to new product offers. Get SMS Marketing Company In UAE companies there.
Forget The Name of The Company In The SMS
The identification of the company seems to be evident during an SMS marketing campaign. However, some brands forget to do this.
Customers must be able to identify the sender with each SMS sent immediately. Choosing a keyword that allows prospects to relate the message directly to the business is a great alternative. This keyword is set up from the start of the campaign. The message should start with the company introduction or keyword before elaborating on the current offer or promotion.From the Best SMS Marketing In Dubai, such mistakes are not expected at all as they are quite specific about the same.
The Same SMS Sent Several Times
Some companies make the mistake of sending the same message multiple times. Receiving a repeated SMS on the same day of the week at the same time can irritate prospects. A message should never be sent twice. The marketing manager should be careful to write different and catchy SMS. To retain the attention of customers, the sender must provide them with an exciting and useful offer each time. Contact us
