SMS Marketing is a powerful tool that allows any business to send mass messages at a low cost automatically. We don't hear much about this marketing strategy, yet it has grown in recent years. Here are the reasons why Bulk SMS Service Is Great for Promoting.
The Two Main Factors: The growing rise of mobile sales and the exciting return on investment.
- With an open rate of 95% and a reading less than 3 minutes after reception, responsiveness is almost instantaneous.
- Therefore, SMS marketing is a useful and relevant tool for companies who want to create a close relationship with their customers.
- Light on these 160 characters that can help you capture your audience and retain your customers.
Why Bulk SMS Service Is Great For Promoting: SMS in A Few Figures
We remember it as if it were yesterday, but SMS appeared almost a quarter of a century ago. As for SMS Marketing, this practice first appeared in 2009. With the arrival of instant messengers such as WhatsApp or Messenger, it is clear that the use of SMS is not the same. However, SMS remains a viral channel. 50 billion SMS are exchanged every quarter in France, and at the professional level, 280 million professional SMS are sent per month. Indeed Bulk SMS Service Is Great for Promoting.
The Benefit Of SMS Marketing For Your Business
SMS Marketing is, Among Other Things:
Simplicity and speed: setting up a Bulk SMS Dubai marketing campaign is child's play. To be effective, a marketing text message should be around 30 words and 160 characters long, or 2 sentences at the most.
Short on time SMS marketing is ideal for SMEs because planning and deploying a marketing campaign is quick and easy to set up.
The Different Types Of SMS Marketing
Know that there are different types of content that you will be able to send to your customers. As with all digital marketing channels, Bulk SMS Dubai will adapt to several needs.
Promotional, transactional, or even relational messages, the different approaches are appreciated by consumers. On one condition: do not flood them with messages.
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The Promotional Message
Used mainly by e-merchants, especially in ready-to-wear or cosmetics, promotional SMS are now becoming the “alarm bells” to signal falling prices, a promotion that should not be to miss or an appointment not to be missed.
27% of digital transactions are carried out on mobile, and each month, a little more than 1 in 10 French people buy from their mobile. The Best Bulk SMS Service Dubai, UAE is useful in this case.
The Transactional Message
Usually sent after an online order or a reservation, transactional text messages keep us informed of the circuit that our order is taking (preparation, delivery, appointment reminder, etc.)
If transactional Bulk SMS Dubai is used more and more by large brands, it is no accident.
72% of consumers favor text messages deemed useful and alert them to essential topics in a timely manner.
Relational Messages
They are often sent to wish birthdays, important dates (Mother's Day, Father's Day).They are also an excellent way to revive inactive customers.
Best Practices in SMS Marketing
Now that you are confident that the best bulk SMS service Dubai, UAE, will give you a head start on the competition, it is good to know how to use it.Contact us
